How is my selling price calculated, and what do I earn?
Every product shows its selling price and "you earn $X" — what lands with you from one sale, after the platform fee and BTAB's share.
This guide is for store owners. Not you? Supplier guidesShopper guides
TL;DR: every catalogue product in your dashboard shows two numbers — the selling price and you earn $X (on a store BTAB sells for: you make $X). It is what lands with you from one sale. That's it.
Where "you earn" comes from
It is worked out by the same calculation that pays you when an order comes in, so the number you see is the number you're paid. It is already net of:
- the platform fee — 15% of the price the buyer actually pays, and
- BTAB's share of the profit on the product. BTAB's share is fixed into the wholesale price when the product is set up, so it does not move when the selling price moves.
On a store that takes its own payments, the figure is shown ex GST (unless the store is not registered for GST).
Who sets the price
- BTAB sells for your store: BTAB sets the price on BTAB's catalogue products. Your dashboard shows "Sells for" and "You make $X" on each one. Pick products with a figure you're happy with and list them. Products from your own makers keep the price you give them.
- Your store sells under its own business: you set the selling price on your products.
Setting your own price
As you type a price, the dashboard shows "At $Y you earn $X per sale" for that exact price. Under the price box it also shows the break-even price for that product: below it you lose money after the platform fee.
- Price higher → you earn more per sale, but may sell fewer.
- Price lower → you earn less per sale, but may sell more.
When in doubt, type a price and read the "you earn" line. It is the same number you will be paid.