SuppliersUpdated 13 June 2026

Why was my product rejected, and how do I fix it?

A rejected product comes back with a reason. Open the product, read the reason, fix it, and click Submit for Review again — resubmitting is a normal part of the process.

TL;DR: A rejected product comes back with a reason. Open the product, read the reason, fix what it points to, and click Submit for Review again. Resubmitting is normal — it's not a strike against you.

How review works

Every product moves through the same stages:

  1. Draft — added but not yet submitted.
  2. Pending Review — submitted and waiting for BTAB.
  3. Approved — accepted and available to vendors, or
  4. Rejected — sent back to you with a reason to fix.

A Rejected status just means something needs a change before the product can go live. Once you fix it and resubmit, it goes back into review.

Finding your rejected products

On your Products list, each product shows a status badge. To see only the ones that need attention, use the status filter (All Status) and choose Rejected. Rejected rows also show the reason inline as Reason: …, so you can often see what to fix without opening the product.

Reading the rejection reason

Open the product to see the full detail. A rejected product shows a Rejection Reason at the top. Further down, the Status History lists each step — when it was submitted, and when it was approved or rejected, with any note the reviewer left.

Fixing and resubmitting

  1. Open the rejected product and read the Rejection Reason.
  2. Make the fix — for example, add or replace an image, or correct the product details.
  3. Click Submit for Review again. The product goes back to Pending Review.

The Submit for Review button works the same for a rejected product as for a fresh draft — there's no separate "resubmit" step to find.

Common reasons

  • Missing or low-quality images — every product needs at least one clear image. See How do I add images to my products?.
  • Incomplete or unclear details — a vague name or missing information can hold a product up.
  • Price or product info that needs a correction — fix what the reason points to and resubmit.

Don't worry about resubmitting

Getting a product sent back is a normal part of listing on BTAB — reviewers are making sure everything looks right for buyers. Fix the reason, resubmit, and it goes straight back into the queue. See How do I get my products onto BTAB? for the full journey.