From the Btab team
Blog
Product updates, playbooks, and behind-the-build stories from the Btab team.
Guide2 October 2026How to build a storefront theme for btab, and how it compares
A btab theme is a set of colours, fonts and style settings plus a stack of approved blocks. There's no code in it. Here is how you build one, what we check, how it reaches shops, and how that compares with Shopify, WordPress, Webflow, Framer, Wix and Squarespace.
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Engineering2 September 2026How do we know when an AI's search is correct?
When an AI answers you, it searched something first — and a silently failed search sounds exactly as confident as a successful one. Plain-English background on the problem, and how our search now refuses to stay silent about its own blind spots.
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Company18 August 2026How to publish on the Btab blog
A staff guide to getting a post onto btab.app/blog: the phone-first publishing loop, the manual CMS lane, the house rules, and the painless undo.
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Engineering17 August 2026The Ledger and the Wire
How our internal dashboard does realtime messaging with no broker and no Redis — an append-only NDJSON log as the source of truth, and a 30-line in-process bus whose loss costs nothing but liveness.
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